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Our Web Site Marketing Strategies and Search Engine Optimization Techniques

Something as simple as semantics can be tricky and they can sink your online marketing campaign if not researched properly. You might be surprised to discover that people searching for your Web site don't always think of your company the same way you do. They don't typically type the search terms or keywords you expect into the search box. And, if the textual content of your site doesn't match the search terms or keywords of your audience, you stand little chance of being found easily - if at all.

Our website optimization specialist takes not only semantics but every facet of optimization techniques and search engine ranking requirements into account when optimizaing your website. Our online website marketing specialist services can be categorized into four areas: site analysis and optimization, manual submissions, offsite development and monthly reporting.

Site Analysis and Optimization

  • Category and keyword research. After our SEO specialists review your site and your competitors websites, we then begin to research and compile a targeted search term list for your review. This will give you new insite to your online target audience and possibly new insight into your whole marketing audience.

  • Homepage optimization. Specific HTML optimization of your homepage and subpages (title, description, keyword meta-tags, etc.) and general site suggestions (navigation, subpage guidelines, site map, etc.).

  • Content review. Ensures that your strategic keywords are reflected throughout well-written site content. Includes a review of content quality and placement with suggestions for improvement.

  • Directory compliance. Directories like Yahoo!, LookSmart, and ODP (Open Directory Project) have specific guidelines for good placement. Our optimization specialist ensures strategic category selection and site compliance, and suggests necessary changes.

  • Dynamic site optimization. Many search engine spiders can't crawl dynamic sites. We can provide home-page optimization, site modifications (creation of crawlable pages), additional content creation, and specific subpage submissions to certain directories.

  • Framed site optimization. Subpages within framed sites are sometimes incompatible with search engine spiders. Site modifications to ensure subpage indexing and proper display of framed sites from subpage listings can sometimes work, but are not as effective as non-framed sites.

Manual Submission

  • Free Submissions. ODP submission of homepage and subpages requires working with editors to identify the best possible category. An ODP listing is critical because it provides search results for numerous search portals, boosting link popularity. Also includes submission and monitoring of your homepage in major search engines.

  • Paid Directory Submissions. A yearly review of directory submissions helps determine which paid-inclusion programs are advantageous for your positioning campaign.

  • Yahoo Business Express. A Yahoo! Business Directory listing is mandatory. It requires working with Yahoo! editors to acquire your best possible category and to submit in compliance with guidelines.

  • LookListings Small Business. LookSmart has changed from paid-inclusion to a paid-placement (pay-per-click) model. Despite some bad press, a LookSmart listing can be important because its partner network reaches 77 percent of Internet users. This service requires working with LookSmart editors to acquire your best possible category and to submit in compliance with guidelines.

Monthly Reporting

  • Search-based position reports. Reports positioning for each URL and keyword phrase are available if hosting with MyWebteam. If you host outside of MyWebteam our specialist can review you reporting software from your server. Then condense it into one simple report. See where your homepage, subpages, and optimized keyword pages are located. Reports list pages and search terms used to locate those pages.

  • Log file analysis. Evaluation of server logs to identify Search Engine Marketing results.

View some examples of banners we developed for one of our clients.

Contact us today to make an appointment!